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Case study · Software

SaaS Product AI Integration

6 months·B2B SaaS company·Data & AI

Integrated generative AI features into core product with governance and per-tenant isolation.

Key results

  • AI feature adoption 64%
  • Customer satisfaction +18 NPS
  • Per-tenant isolation audited

Context

A B2B SaaS company wanted to add generative AI features to their core product — draft content, smart suggestions, natural-language query — under the economic and governance constraints SaaS multi-tenancy imposes. Competitors had shipped similar features; the company couldn't let the gap compound.

Challenge

Per-tenant data isolation was non-negotiable — the AI could not accidentally leak one customer's data to another. Economics had to work at scale — the feature had to not destroy gross margin. Governance had to meet customer vendor-diligence requirements.

Approach

Thoughtwave delivered a 6-month AI-feature integration: per-tenant retrieval with strict isolation, model-router selecting the right model tier per feature and workload class, tenant-scoped audit logging, and a customer-facing governance documentation set for the sales cycle.

Outcomes

AI feature adoption reached 64% of eligible tenants within the first quarter of GA; customer satisfaction improved 18 NPS points; per-tenant isolation passed customer-side security audits without findings.

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